Dua Lipa sues Samsung for $15m over use of her image on TV boxes

The pop star's legal team alleges a photograph of her face was used on Samsung television boxes without permission. Dua Lipa sues Samsung for $15m over use of her image on TV boxes Copyright current_year BBC. All rights reserved. The BBC is not responsible for the content of external sites. Read about our approach to external linking. Copyright current_year BBC. All rights reserved. The BBC is not responsible for the content of external sites. Read about our approach to external linking. Dua Lipa has filed a complaint against Samsung for allegedly using her image on its TV boxes without consent Dua Lipa poses with her dark brown hair straightened and out, while wearing a yellow, black and red Chanel jacket and a gold spiky earring. Pop star Dua Lipa has filed a $15m (£11m) lawsuit against Samsung, alleging it used her image on packaging for its televisions without permission. Lipa alleges that Samsung prominently used a photograph of her face without consent on various television models sold across the US, according to a lawsuit filed on Friday in the US District Court for the Central District of California. Samsung's packaging was "designed to improperly capitalize on Ms. Lipa's hard-earned success to promote and sell Samsung's products", the filing said. The BBC has contacted to Samsung for comment. Samsung's TV packaging featuring Dua Lipa (Lipa's complaint filing) A cardboard box for a Samsung TV with an image of the pop star Dua Lipa's face on it The lawsuit includes allegations of copyright infringement, trademark infringement and misappropriation of Lipa's likeness and image. According to the lawsuit, the image was taken during the singer's 2024 Austin City Limits Festival performance and Lipa owns the copyright to the photograph. Lipa first became aware of her appearance on Samsung boxes in June 2025, the lawsuit said. Fans on social media also began posting about it, describing it as the "Dua Lipa TV Box". The lawsuit pointed to two specific Instagram comments, one where a user said they would "get that TV just because Dua is on it," and another that read: "If you need anything selling just put a picture of Dua Lipa on it". According to the 30-year-old singer's legal team, Samsung apparently ignored "repeated demands" to "cease and desist from infringing on her rights". Lipa has a number of commercial partnerships with brands including Puma, Versace, and Yves Saint Laurent, as referenced in the court filing. She has also collaborated with brands like Apple, Porsche and Chanel, and more recently became a global ambassador for Nespresso. Her most recent album, Radical Optimism, was released in 2024. Dua Lipa sings into a microphone while on tour. She is wearing a black lace top and large pendant earrings, with a white fake fur stole draped across her left shoulder. Dua Lipa wins copyright case over Levitating Dua Lipa sings during a concert at Wembley Stadium Dua Lipa and Coldplay urge action on ticket touts Callum Turner and Dua Lipa smiling and gazing lovingly into each other's eyes at the Met Gala Dua Lipa confirms engagement to Callum Turner The bill is tied to the estate left by the firm's late chairman Lee Kun-hee, who died in October 2020. The family dynasty behind Samsung is so complicated it regularly makes headline news in South Korea. The order to make the registration mandatory had led to a major backlash from several cyber experts.