Genesis joins the giant electric SUV club with new GV90

A couple of years ago, Genesis showed us its unique take on the luxury electric SUV with the Neolum concept. The brand’s designers know how to draw a handsome shape, particularly using an SUV’s proportions, and the clean-lined concept featured a four-seat interior with no B pillar, swiveling front seats, and a thoughtful mix of leather, wool, and even wood. Now Genesis has debuted the production version as its new electric flagship, the GV90. And based on the photos, at least, the process of turning that concept into reality has been a success. The GV90 uses the same 800 V E-GMP platform as other Korean electric three-row SUVs, the Hyundai Ioniq 9 and Kia EV9. A three-row, seven-seat GV90 will be part of the range, and I would assume the most common variant we’ll encounter on the roads. But for the launch, Genesis is just focusing on the four-seat GV90 and the high-end GV90 Neolum; the latter faithfully translates most of the concept, including the pillarless coach doors (which Genesis is calling the Neolum Arch Gate). You have no doubt noticed the massive infotainment screen on the dashboard. Thankfully, it’s only that massive when the GV90 is parked; for driving, it retracts 3.5 inches (90 mm) down into the dash. Genesis says the OLED display is 1.7 times larger when popped out, and the big-screen TV certainly works with the “living room on wheels” theme. There’s also a 25-speaker 3D sound system developed with Bang & Olufsen.