Range Rover answers the question: "What if we built a not-SUV?"

WOLVERHAMPTON, England—One can argue about whether or not Range Rover invented the luxury SUV category, but there’s no question that since the first Range Rover went on sale in 1970, the brand has made itself the standard that other luxury SUVs have to measure against. But what if Range Rover built something that wasn’t an SUV? That’s exactly what it’s doing with the new Range Rover GT. Spy shots have been circulating for at least a year of what was believed to be an all-electric replacement for the Range Rover Velar. It turns out that was a misapprehension; the heavily camouflaged prototypes were examples of the Range Rover GT being tested at the Nürburgring and the Arctic Circle. “We have spent the last few years working obsessively on the fundamentals of the GT formula, reinterpreted in a sophisticated, uniquely Range Rover way,” said Martin Limpert, managing director of Range Rover. “The result is the most car-like, yet unmistakably capable, Range Rover ever created, now possible on our electrified EMA architecture—complementing our existing powertrain portfolio to deliver a complete set of options for every customer need. Its blend of effortless EV performance, first-class long-haul refinement and all-terrain capability is pure Range Rover; while its calming interior previews our vision of a modern grand tourer,” he said.