Inside the Luddite festival harnessing Gen Z’s rage against Big Tech

None of the week’s events, including the play, are advertised online. Posters around the neighborhood advertise the Summer of Ludd, declaring “only in real life!” and booklets with the week’s schedule of events have been placed in community spaces around the area. I found out about the event in a serendipitously offline way. Earlier in June, I was with a friend in the East Village, and we got caught in a summer downpour. As I was waiting it out in the Museum of Reclaimed Urban Space, a small venue that documents the neighborhood’s history of activism, I found the booklet outlining the Summer of Ludd’s events among several other zines, posters, and pamphlets. So here I am, phone tucked away, notebook out, playbill in hand. The new Luddite movement has become heavily associated with Gen Z, the first generation to grow up entirely with digital technology. Despite this fact, or perhaps because of it, some young people are becoming increasingly critical of tech’s omnipresence in society. A 2025 Pew Research study found that in 2024, 48 percent of teen respondents said social media has negative effects on people their age—up from 32 percent in 2022. In addition to young people, there are Pride-goers, families, and some older East Village veterans in attendance, one of whom explains to the young woman next to her the significance of “Bella Ciao,” which the orchestra has just played, an Italian resistance song created in response to fascism under Benito Mussolini. The whole affair has an earnestness to it that the internet frequently loves to punish. It is, in fact, fun. The Summer of Ludd was preempted with a press conference conducted by the organizers’ spokesperson, Gowanus the media puppet (yes, I am serious), a blue cloth being with soda-cap eyes, manned by a masked puppeteer. Gowanus was conceived of as a way for the movement to speak to the public and the media without compromising the identities of the event’s organizers, who wish to remain anonymous. According to Gowanus, New York’s Luddite Renaissance is a “loose group of organizers that have no formal affiliation as of now but have been coalescing around noticing similar problems of alienation and overreliance on Big Tech.” The group says it began planning the summer’s events in January, trying to include off-tech alternatives for everything from movies (they’ve partnered with the Museum of Interesting Things to show 16-mm films) to long-distance chatting (there’s a hands-on shortwave radio and walkie-talkie workshop). “We believe that the event is the medium to enact social change, where people can meet up in physical space. When we are trying to organize online, we have Mark Zuckerberg’s eyeballs and Silicon Valley’s fingers in the sacred human interactions of our lives,” Gowanus says. “We are striving to create an event that defies consumption.” In many ways, the Summer of Ludd is political—teaching people how to get off Big Tech products, overlapping with the Luddite conference at the New School, a New York City–based university, where speakers are discussing the role of AI in the “kill chain,” a military concept describing all the steps taken before an attack. On Tuesday evening, Dan Fox, who works for a dumbphone company and hosts phone-free meetups at his Brooklyn home for other people interested in getting offline, announces his “platformless” run for president as part of the festival. But it is the desire to “defy consumption” on a personal level that animates several of the people who speak to WIRED. “I really like that [the event] is critical of the role of technology in our lives,” says staoue, an attendee who asks to be identified by their chosen name. They started out as a computer science student at Rutgers but “accidentally ended up in humanities classes” that made them start to take an interest in the intersection of technology, politics, and art. They found the School of Radical Attention, a nonprofit focused on helping people resist “the fracking of human attention” by tech products. “Society is getting faster, and it means that we are pressured to get faster, and we’re scrolling to cope when what we really might want is to learn a new language or new hobby,” says staoue. An attendee and former Big Tech employee, who asks not to be named for fear of retaliation, says his experience working for both startups and one of the world’s biggest tech firms made him sympathetic to the Luddite movement, and concerned about the way companies are using new technology. “I quit my last job because our leadership was encouraging non-technical people to write code with AI-assisted tools and pushing them to production,” he says. “As a security engineer, that is just so concerning.” Having worked in tech, the attendee says he knows exactly how hard it is to encourage people to change. “If you leave Facebook but all your friends are still on Facebook, you’ve just cut yourself off from your friend circle,” he says. Having alternatives is important, but the gravitational pull of big platforms or pressure from employers is likely to stymie real progress away from these tools. This hostility toward the outsized role of technology in every part of life is part of a larger trend. More people are quitting dating apps, opting to meet people at in-person gatherings like run clubs. Commencement speakers who extol the virtues of AI have found themselves booed by college graduates. Analog technologies like cyberdecks are growing in popularity. But, despite the high hopes at the Summer of Ludd, Maynard says that he doubts it will move the needle in a substantial way. “Even when people agree that they think these technologies are harmful, it rarely impacts the way they live their lives. They’re still using their phones, social media, AI,” he says. “But the questions a movement like this raises are critically important.” That is what Thomas believes is the case. Even if not everyone can join the festivities or even get off social media entirely, “we are where public opinion is.” This story originally appeared at wired.com.